Malaga is to launch tourism campaigns in the UK, Germany, Scandinavia and France.
IN the countdown to the high season, Malaga is working on the reactivation of tourism plans when increased mobility in European countries is expected.
In the Tourism Forum’s monthly meeting, the councillor for Tourism and Promotion, Rosa Sánchez, suggested they will launch several promotional campaigns in the high priority market for Malaga which are the UK, France, Germany and the Scandinavian countries.
Sánchez also said the group has virtually participated in the ITB Berlin international trade fair and several online forums with tour agents and operators. She explained that work also continues on the ‘safe Malaga’ campaign, which aims to detect Covid-19 earlier through antigen testing.
Carlos Rubio, president of the Malaga Port Authority, also attended the meeting and announced the main measures implemented to support the recovery of the cruise market.