ALTEA’S Tourism department has launched its new advertising spot, “Ready to welcome you.”
This is now featured on Visit Altea’s Facebook, Twitter and Instagram pages, announced Tourism councillor Xelo Gonzalez, who commented that the principal theme is underlined with a call to action: “This year more than ever!”
The video answers the need for tourist destinations to ensure visibility, Gonzalez added.
“And it is more important than ever, owing to the exceptional situation caused by the Covid-19 pandemic,” she said.
The publicity spot was created to resonate with all potential visitors – families, friends, couples, LGTBI – Gonzalez continued.
Mediterranean gastronomy, the arts, craftspeople, the town’s port and marinas, sport and leisure opportunities are all highlighted, as well as its reputation for being pet-friendly, Gonzalez said.
“It reflects the essence of Altea and emphasise one of our most significant advantages because this is a peaceful destination, without crowds, that stands out for the quality of its services.”