Winning back British holidaymakers at World Travel Market (WTM) London

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The impressive Balearic Islands stand at WTM
The impressive Balearic Islands stand at WTM Credit: Twitter

THERE is a large Balearic contingent intent on winning back British holidaymakers at World Travel Market (WTM) London.

One of Europe’s largest and most influential travel exhibitions was back up and running at Excel London from November 1 to 3 and then taking a ‘second bite of the cherry’ was due to reconvene as a virtual exhibition on November 8 and 9.

There was a very large contingent from the Balearic Islands taking part in the show with an impressive stand supported by the Balearic Government and the Consell de Mallorca amongst others.

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It was made clear that the days of booze filled youngsters’ trips were to be a thing of the past and that the islands were looking forward to welcoming a more refined tourist intent on enjoying the history and culture as well as taking part in sports of all types with water sports clearly leading the way.

This doesn’t mean that young people will not be welcome, but any over indulgence will be discouraged as both Ibiza and Mallorca try to ensure that the hospitality industry recovers and grows.

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