Hard Rock chain to open a hotel in Puerto Banus

Hard Rock Hotels is planning to make its mark on the Costa del Sol. The emblematic restaurant chain is planning to reform what was previously the H10 Andalucia Plaza, in the up-market resort of Puerto Banus, near the city of Marbella.
The new themed hotel could open as early as next spring after Marbella town hall planners gave the project, presented by Comercial Sol D’or 1992, the green light this week.
The plans will see the iconic Andalucia Plaza, the first hotel built in Puerto Banus in the 1970s, transformed into a four-star establishment with improved accessibility, a new lobby, 384 bedrooms, eight convention rooms with a capacity for up to a thousand people, four restaurants, a chill-out terrace, new swimming pools, as well as a spa centre, and a gym.
After the purchase of the hotel by the investment fund in June, the new owners said that the objective was “to transform this iconic business located next to the Marbella Casino into a unique ‘lifestyle’ destination and a central point for the multiple events that take place throughout the year in Marbella”.

As the CEO of Bain Capital Credit, Fabio Longo, explained, “our experience in the Spanish hotel sector will allow us to strategically invest in its facilities and reform the site to reach its full potential, in collaboration with Stoneweg”.

Hard Rock already has three other hotels in Spain. Its first facility opened in Ibiza in the Balearics, back in 2104, followed by a second in Tenerife, in the Canary Islands. Another new hotel has been opened in Madrid, and now the one in Andalucia’s Puerto Banus will make a total of four in Spain.

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