Name-calling in Calpe

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Name-calling in Calpe
DESERVED BREAK: Calpe’s publicity campaign promoting winter breaks Photo credit: Calpe town hall

CALPE town hall’s latest national publicity campaign tells train and metro travellers that they deserve a holiday.

“The break you deserve always awaits you in Calpe,” posters and hoarding declare in stations and streets in Madrid, Valencia, Castilaa-La Mancha and Castilla and Leon.

“Any time of the year is the right time to visit Calpe,” said Tourism councillor.  “Our climate, gastronomy and  opportunities for practising sport all make us an attractive tourist destination in winter.”

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Closer to home, the campaign has been criticised for using Calpe instead of Calp, the official version of the municipality’s name in Valenciano which was introduced some years back.

Earlier this year, the town hall began legal procedures to revert to using both Calp and Calpe but until the formalities have been completed, supporters of the Valenciano version maintain that only this should be used, lamenting its relegation.


Linda came to Spain to live when she was 24, just over 52 years ago, and her husband is Spanish. She began writing for English-language local newspapers in the mid-1970s and hasn’t stopped since! She leads a Spanish life, which she believes is vital when conveying the news to English-speaking residents, and along the way she produced two editions of Expand Your Spanish, helping English-speakers to enlarge their knowledge of the language. She was excited to be in at the birth of the Euro Weekly News in 1999 and is still passionately writing for the paper 22 years later.

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