Alicante And Madrid Sign A Joint Tourist Promotion Deal

0
Alicante And Madrid Sign A Joint Tourist Promotion Deal
Alicante And Madrid Sign A Joint Tourist Promotion Deal. image: pixabay

ALICANTE And Madrid Town Halls Have Signed A Joint Tourist Promotion Deal

At a meeting on Friday 21 during the Fitur Tourism Fair in Madrid, the town halls of Alicante and Madrid signed an agreement for the joint promotion of each city as a tourist destination, including a plan to promote the cultural resources of the cities, especially on weekend getaways and bank holidays.

José Luis Martínez-Almeida, the mayor of the capital city, and his deputy mayor, Mari Carmen Sánchez, held the successful meeting with their counterparts from Alicante, the mayor, Luis Barcala, and his deputy mayor, Begoña Villacís, with the outcome being both municipalities agreeing “to collaborate in the promotion of projects, actions, and initiatives that enhance the offer of both cities”.

-- ADVERTISEMENT --

Both parties agreed to “promote and propose tourism promotion exchanges in which different advertising and marketing actions are shared, aimed at potential tourists with an urban profile and cultural, gastronomic and experience interests, with the premise of generating in both destinations an increase in visitors on weekend getaways and bank holidays”, as reported by lasprovincias.es.

Luis Barcala said of the deal, “It is an agreement between two cities with multiple parallels and a constant relationship that will allow the development of joint projects in tourism, culture, sports, and other areas”, continuing, “there are many Madrilenians who have their second residence in Alicante and spend their vacations and many weekends in our city. It is about taking advantage of the synergies of both capitals for the mutual benefit of the people of Alicante and Madrid”.

He added, “Alicante and Madrid are cultural and urban cities with a relevant historical and artistic heritage, excellent gastronomy and a wide cultural and leisure offer”, enjoying a privileged strategic location, with good connectivity, by road and through the AVE, circumstances that favor increased mobility and an exchange in the flow of visitors between both destinations”.


A data study published in 2019 by the Business Union for the Tourism Promotion of Madrid, which looked at the preferences of Madrid residents, concluded that 53 per cent of resident tourists have the province of Alicante as their main destination and the vast majority come from the Community of Madrid.

The Euro Weekly News is running a campaign to help reunite Brits in Spain with their family and friends by capping the costs of PCR tests for travel. Please help us urge the government to cap costs at http://www.euroweeklynews.com/2021/04/16/ewn-champions-the-rights-of-brits-in-spain-to-see-loved-ones-again/

Thank you for reading, and don’t forget to check The Euro Weekly News for all your up-to-date local and international news stories.


-- ADVERTISEMENT --
Chris was born in a small village in Wales, where he ran his own successful construction company for many years, before deciding in 1990, to swap the grey skies and rain for the sunshine and lifestyle of the Costa del Sol. Late last year he made the move to Southern Portugal, and is now residing on the Algarve. Having sang and played in a rock band back in Wales, he still likes to go out and entertain in his spare time, singing in restaurants and golf clubs. Interests are of course music, especially from the 60s and 70s, movies, nice restaurants, and has a passion for graphic design and online marketing.

LEAVE A COMMENT

Please enter your comment!
Please enter your name here