Starring role for Benidorm Film Office

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Starring role for Benidorm Film Office
FITUR 2021: Benidorm mayor Toni Perez with Rosa Llorca Perez, director of the Benidorm Film Office Photo credit: Benidorm town hall

PANDEMIC or no pandemic, the film and the audio-visual sector had a €4.5 million impact on Benidorm in 2020.

Location shooting brought 350 contracts for local firms, 237 contracts for audio-visual professionals and technicians, together with more than 14,000 overnight says and 5,000 contracts for extras, Benidorm’s mayor Toni Perez revealed.

“These figures consolidate Benidorm as a place where it is easy to work and each project can receive personal attention,” he said.

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As 2020 began, filming had concluded on the Spanish television series, Benidorm – which has since aired – and Paraiso, another series that premieres in June, together with the full-length film, Nieva en Benidorm (It’s Snowing in Benidorm).

Other crews were filming when the State of Alarm was announced in March and had to wait for de-escalation before they could finish.

Perez announced that the Film Office has handled 68 enquiries so far this year, from which 31 projects have materialised.  Advertising was back in force with iconic and impacting labels like Zara, while another film crew had just passed through, on location for a new series.


“We shall be hearing a lot about that over the next few months,” he predicted.

“Meanwhile, Benidorm will continue to focus on audio-visual activities, facilitate projects and establish itself as a leader in this segment,” Perez declared.


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Linda came to Spain to live when she was 24, just over 52 years ago, and her husband is Spanish. She began writing for English-language local newspapers in the mid-1970s and hasn’t stopped since! She leads a Spanish life, which she believes is vital when conveying the news to English-speaking residents, and along the way she produced two editions of Expand Your Spanish, helping English-speakers to enlarge their knowledge of the language. She was excited to be in at the birth of the Euro Weekly News in 1999 and is still passionately writing for the paper 22 years later.

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