Eight resilient resorts

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Eight resilient resorts
FITUR DISCUSSION: Benidorm mayor Toni Perez looks ahead Photo credit: Benidorm town hall

BENIDORM’S mayor Toni Pere announced that Spain’s holiday destinations have emerged stronger from the pandemic.

Speaking during the Fitur tourism fair in Madrid, Perez nevertheless called for “certainty, clarity, dates, regulations and vaccinations to restart tourist activity.”

The market penalised lack of definition, Toni Perez reminded participants in a round-table discussion for the mayors and Tourism councillors from Lloret de Mar (Girona), Torremolinos (Malaga), Calvia (Mallorca) Arona (Tenerife), Salou (Tarragona), San Bartolome de Tirajana (Gran Canaria) and Adeje (Tenerife).

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Like Benidorm, they belong to the Alliance of Sun and Sand Tourist Municipalities (AMT) which between them account for 20 per cent of Spain’s overnight tourist stays.

Inevitably the discussion, which was entitled “Resilience: strategies and measures for dealing with the crisis,” centred on the international market.

“There was and is demand, but international mobility is still absent,” he added.


Sending out a uniform message regarding the country as a whole, safe travel and adequate financing were essential, Perez said.

“We have worked hard for 15 months, with Visit Benidorm continuing promotional activities and initiatives. Our latest innovation, Visit Benidorm Travel, provides a package deal with the click of a mouse,” he explained as he gave details of the municipality’s own plans.

“Tourist destinations will emerge more prepared and better prepared,” Perez predicted in conclusion.



The Euro Weekly News is running a campaign to help reunite in Spain with their family and friends by capping the cost of PCR tests for travel. Please help us to urge the UK government to cap the costs.

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Linda came to Spain to live when she was 24, just over 52 years ago, and her husband is Spanish. She began writing for English-language local newspapers in the mid-1970s and hasn’t stopped since! She leads a Spanish life, which she believes is vital when conveying the news to English-speaking residents, and along the way she produced two editions of Expand Your Spanish, helping English-speakers to enlarge their knowledge of the language. She was excited to be in at the birth of the Euro Weekly News in 1999 and is still passionately writing for the paper 22 years later.

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