THE importance of working together to expand tourism in Almeria is the provincial government’s central message for the sector.
Speaking at a meeting of the Diputacion Tourism Council this week, the Almeria administration president Javier A. Garcia told 300 provincial tourist business and institution sector representatives, “Tourism is one of the main pillars of our economy and one of the Diputacion’s principal lines of action.
“We are going to continue strengthening all this Diputacion’s tourist actions, always with consensus, dialogue and with the proposals you make to the Tourism Council. Dialogue is a fundamental tool for these proposals to succeed.
“Tourism has to keep growing, and that has been possible thanks to each and every one of you.”
Looking ahead to plans for next year to promote the Costa de Almeria brand, the FITUR international tourism fair in Madrid in January will be the next big event. Tourism deputy Fernando Gimenez said the provincial government is working to ensure the province “shines” at what is the first big tourism fair of the year.
Describing the Madrid event as “the best platform for promoting the 103 municipalities’ tourism offer”, he explained that municipalities can put in a request to make a presentation about their locality.
Gimenez also commented on the current campaign centred on the interior of Almeria.
He said that as well as participating throughout the year in different events specialising in nature and inland, the Diputacion is running a “very powerful campaign” to attract tourists from other parts of the country.
This includes more than 1,000 street marketing signs featuring provincial landscapes in a dozen cities around Spain and at major national transport hubs, among them Madrid, Barcelona and Seville airports and the Sol metro station in the national capital.
The deputy repeated the Diputacion president’s message that the tourism promotional strategies should be based on an exchange of views and ideas.
“We want all council members to share with us their concerns and their suggestions, that they evaluate what we are doing and that they tell us about initiatives of interest.
“We have to go hand-in-hand to take the tourist promotion of our destination further.”