Comcast’s Sky Deutschland has lost the rights to screen the Champions League in Germany
After screening matches for the last 20 years, rivals DAZN the Digital sports provider and Amazon have won the rights to the coverage. Sky was unable to match their rivals’ bids for the three years from the 2021-22 season. DAZN, part of tycoon Len Blavatnik’s Access Industries, is positioning itself as the “Netflix of sport”. It is available in Germany, Austria, Switzerland, Italy, Japan, Canada, the United States, Spain and Brazil. In Germany, a DAZN subscription currently costs 119.99 euros (£103.08) a year, or 11.99 a month with Sky charging 39.99 euros a month for its sport package.
Not able to agree a deal
“After around 20 years of partnership with UEFA, we were unable to agree on a continuation of the cooperation in the tender procedure that has just been concluded,” Sky CEO Carsten Schmidt told German daily Bild. Schmidt said they have a “clear and responsible economic vision of sports broadcasting rights” and were “not prepared to go beyond the already high value at which we evaluate these rights”. Amazon will have the right to broadcast one match on a Tuesday in each round. The US e-commerce giant entered the sports streaming market in 2017 and has since broadcast major events in both football and tennis.
Sky Deutschland still has the rights to Bundesliga soccer, the English Premier League, Formula One and tennis, including Wimbledon.