Torrox makes itself known in London

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PROMOTION: Torrox takes to the streets in London. Source: Facebook / Ayto. De Torrox


AS part of the World Trade Market event currently taking place in London this week, Torrox has made its mark known as it takes to the streets of Piccadilly Circus.

In an effort to market the municipalities tourist attractions and unique selling points, Torrox mayor Oscar Medina, as well as volunteers from the London community have taken to Piccadilly Circus, Oxford Street and Leicester Square handing out illuminated balloons with the slogan #feel (The best climate of Europe), a direct reference to the unique climate that the Axarquian town experiences.

Along with the balloons, leaflets are being distributed with a QR code that takes users to a promotional video online.

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London is one of the busiest cities in the world and has one of the highest percentages of tourist footfall of all the major cities, making it the perfect platform to promote one of Axarquia’s gems.


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