HOLIDAYMAKERS came to the Costa del Sol mainly for the sun, the beach and culture, according to a tourism board survey on trends from last year.
Costa del Sol Tourism’s report showed nine in every 10 people who came to the region came for a holiday.
The weather and the beach were the top two reasons for coming to the region, followed by its cultural offering and its cuisine.
Costa del Sol Tourism report found visitors were typically aged around 50. Malaga City, Ronda and Mijas were among the most popular towns to visit.
About 37 per cent of those who came to the coast last year said it was their first time visiting. Around 70 per cent of overall visitors said they would return within the next three years.
Almost all visitors, 98.1 per cent, said they would recommend the Costa del Sol for a holiday.