Celebrity endorsement

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MARIO AND ALASKA: Mario has endorsed Almeria as a tourist destination, appearing in a city council promotional video. Photo: Shutterstock


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CELEBRITY Mario Vaquerizo has endorsed Almeria as a tourist destination, appearing in a city council promotional video for the FITUR international tourism fair later this month.

The journalist, musician and actor, probably best known for TV reality show Mario and Alaska, and for his recent appearance as a contestant on the Spanish version of Celebrity Masterchef, is shown encouraging people to visit Almeria year round and enjoy the fine weather, the coast, the activities, culture and cuisine.

“I’m a person who likes to discover new things, and that’s why I’m here”, he says standing on a beach wearing a wetsuit.

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“And you at home dying of cold, and where am I, in Almería. Look at the beaches, the climate: this is amazing!”

The video will be used in a social media marketing campaign and will be uploaded to Almeria City Council corporative YouTube channel.

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