ROLLS-ROYCE have billed the official unveiling of its eighth generation Phantom as a revolution in luxury. The model features a special bodyshell that can be easily adapted to the whims and desires of wealthy owners.
Each one of the latest generation Phantom can easily be adapted to the driver’s aesthetic preferences. It is the world’s first mass-produced yet individually-tailored car.
Design director Giles Taylor says the new frame is “scaleable in every dimension” and will form the bedrock of all future Rolls-Royce cars, including the Wraith, Dawn and Ghost.
The luxurious interior pays tribute to the stylish qualities of the first ever Phantom released in 1925 but with 21st century technology. Its classic style is attested to by the absolute absence of plastic, with an interior entirely constructed from wood, metal and glass.
Inside the seats can have individual entertainment panels, can face one another, and recline into sleeping position. There are picnic-style tables and a drinks cabinet with whiskey glasses.
Drivers enjoy advanced cruise and climate control settings, navigation and online traffic assistance programs.
A BMW-built electronic safety system comprises four cameras which, combined, offer the driver an aerial vision of the car, as if seen from a helicopter. There is military-quality night vision, advanced traffic information and collision warning signs.
With thick glass layers and foam under the 22-inch tyre’s tread the new Phantom is deceptively quiet thanks to the sound insulation.
All this is sped around by a 6.75 litre V12 engine furnished with two turbochargers. There is four-wheel steering and an air suspension system that uses cameras to identify road bumps ahead and adust its settings accordingly.
The Phantom VIII goes on sale in autumn and is expected to cost a hefty €380,000.