BODEGA Otazu in Navarra is launching a new Cabernet blend costing a cool two grand a bottle – and it’s already almost sold out.
Vital, at €2,000, is more than double the price of Spain’s most expensive labels, which include Pingus and Vega Sicilia Unico from Ribera de Duero, L’Ermita from Priorat, and La Faraona from Bierzo.
The wine, which is due to hit the market in September this year, is made with Cabernet Sauvignon, Tempranillo and Merlot grapes grown on the Bodega Otazu estate near Pamplona, in Spain’s DO Navarra.
Speaking to The Drinks Business at the winery Guillermo Penso, who is the director of Otazu – and son of the owner and founder of the bodega – said that he was creating “the most expensive wine in Spain by far.”
He said that just 688 bottles were being made using grapes from the 2013 vintage.
Guillermo said that despite the high price, the wine is already almost sold-out, with Otazu’s network of private customers placing advance orders, particularly those from China and Venezula, two of Otazu’s largest export markets.
Vitral comes with a label designed by Venezuelan artist Carlos Cruz-Diez who has also created a triangular wooden box for the new product.