AVENIDA DE LA ARMADA ESPAÑOLA, which borders Benidorm’s Poniente beach, is accesible only to residents living there.
With the exception of public transport, emergency services, and delivery vans, all other vehicles run the risk of a fine now that the frontline road is a pedestrian area.
The system was introduced five months ago but fines are beginning to rain down on drivers who ignore the ‘No entry’ signs. An unrepentant town hall pointed out that local drivers have known since April that Avenida de la Armada Española was accessible only to authorised vehicles.
“People were given a wide enough margin to find out and take notice, but the moment comes when it’s necessary to take action,” said town hall spokesman and transport councillor, Jose Ramon Gonzalez de Zarate.
Only 20 drivers had been fined since the post-summer clampdown began, the councillor added, dismissing claims from aggrieved drivers that the town hall was making money out of them.
The ‘authorised vehicles only’ scheme was introduced at the request of Poniente beach residents, he reminded them, and warned that the police would be taking a tougher line during Mobility Week.
De Zarate also announced that number-plate readers, like those operating elsewhere in the town, will soon be set up and residents would need to register vehicles at the town hall if they wished to continue using Avenida de la Armada Española.