Perfect television spot

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PROMOTION: The towns were chosen to convey to viewers how to make the most of summer.

VILLAJOYOSA stars in RTVE’s promotional spot for its summer programmes. 

Television crews and presenters from the state broadcaster, which is the equivalent of the UK’s BBC, recently spent two days in Villajoyosa as well as Altea, which also features in the spot.

In La Vila, the gardens at Chalet Centella, Villajoyosa’s Tourism Office, were selected for a key scene that shows friends meeting to cook and relax during the long lazy days of the summer break.

Stars and presenters from Aqui la Tierra, the weekend Telediario news, Comando Actualidad, 24 Horas and the Aguila Roja series as well as other popular programmes all make appearances in the garden shoot. The Bolo Nou beach was the location on the second day, which included the celebrity chefs, the Torres brothers.  

They chose the two Marina Baja towns because they convey to perfection RTVE’s vision of how viewers can make the most of the summer while enjoying the channel’s programmes, a spokesman explained.

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