AXARQUIA will promote its tourist attractions along with its natural and gastronomic values thanks to a new marketing campaign.
This project has two parts. First, in March, posters will be put up in train stations in Atocha (Madrid), Zaragoza, Bilbao, Fuengirola, Benalmadena, Torremolinos and Alameda. The posters show some pictures of Axarquia and the slogan “You could be here, come to Axarquia-Costa del Sol”. The posters also include a code which, by using the mobile phone, takes the visitor directly to the website www.costadelsol-axarquia.com.
The second part of the campaign consists of the installation of billboards in Malaga Maria Zambrano Station with the slogan, “Once you are here, you cannot miss the Axarquia-Costa del Sol”.