THE Costa del Sol has seen 2015 as its best year in history for tourism, reaching almost 10.6 million tourists which is more than was expected. Income also beat predictions and reached €11,531 million.
With 10,598,000 visitors over the year, more than the target of 10.5 million, and spending €11,531 million, also more than the goal of €11,400 million, the Costa del Sol had a fantastic time. Over the same 12 months the sector registered 143,092 jobs.
Overnight stays also increased 6 per cent compared to 2014 and reached 26 million, Tourism Costa del Sol and Malaga Provincial Council president Elias Bendodo announced, and average spending also increased to €860 per person per stay.
“The Costa del Sol has shown great strength and has managed to get through the most difficult years of the crisis and even beat its records at the same time,” he said.
To encourage another record-breaking year for 2016, the provincial council will be placing more emphasis on promotion both at a national and international level, and fighting to beat seasonal slumps by offering attractions all year round.
This, Bendodo said, is the Costa’s great challenge. “We’re leaders in sun, sea and golf tourism but we have a lot more to offer. Culture in Malaga, Ronda and Antequera, as a cruise destination, a place to learn Spanish and somewhere to come in search of luxury thanks to Marbella”.