Madrid underground forced to remove ‘sexist’ adverts

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Comunidad de Madrid on Flickr


AN ADVERTISING campaign in Madrid underground stations is to be pulled following passenger and trade union complaints that it is sexist.
The advert shows a woman putting on makeup and a man reading a newspaper, and was created by multinational advertising company JC Decaux with the aim of promoting use of the underground.
As social media users spread comments on the sexist nature of the adverts, Comisiones Obreras trade union was quick to complain.
The image has nothing to do with modern day women, the union stated, and goes against strict regulations.
The Publicity Conduct Code contains regulations on advertising, which state that adverts may not suggest discriminatory circumstances regarding race, nationality, sex or sexual orientation.
The regulation also declares expressly that adverts that can discriminate or insult women will be avoided.

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