Audi continues with growth in January

AUDi has made its best-ever start to the year in terms of sales.

It delivers around 137,700 cars in January, up 10.3 per cent over the same month last year.

Following the record-breaking sales in 2014, the company once again saw growth in all regions of the world, particularly in North and South America, with sales up 15.1 per cent to 16,200 units. In particular, the popular A3 family (+58.1 per cent) and the new Audi TT (+15.0 per cent) contributed to the successful start to the year worldwide.

“Audi has made a good start to the New Year even though the global economic uncertainties remain considerable,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “With the successful January results we have laid the foundations for further growth in 2015.”

In the United States, the company continued its string of record- breaking figures, achieving its 49th record- breaking month in a row.

US deliveries climbed to 11,541 units (+14.3 per cent) in January. Sales in Canada grew even faster, up 26.3 per cent. Demand for the Audi A3 and the Audi Q3 in particular helped drive sales. Both models went on sale last year.

Audi also made a successful start to 2015 in Europe. The mid and full size models offered continued to prove popular among customers in Germany. Sales of the Audi A4 increased by 36.1 per cent, sales of the A6 rose by 14.2 per cent, while sales of the A7 Sportback were up 35.2 per cent. Across all models, deliveries in the German market grew by 13.6 per cent to 19,804 units. In the United Kingdom (+8.1 per cent) and Spain (+7.0 per cent), Audi significantly exceeded sales compared with the same month last year as well. The Audi Q5 in particular proved a firm favourite in both countries.

In the United Kingdom, demand for the mid size SUV rose by 81.7 per cent, in Spain the same figure increased by 67.5 per cent. Audi achieved the largest growth in its top 20 markets in Turkey, with sales up 109.8 per cent to 1,785.

In the Asia Pacific region, Audi topped the figure for the same period last year by 14.3 per cent to around 59,700 units. The company achieved high double digit rates of growth in South Korea (+31.5 per cent) and in China (+15.1 per cent), the largest market in the region.

Worldwide, the A3 family (+58.1 per cent) and the Audi TT (+15.0 per cent) in particular boosted the brand’s sales. The new TT was launched in the initial markets last fall.