Four million viewers tuned in last month to see the famous Channel 4 chef transform a family run business in Fuengirola from ‘disgusting’ into a clean productive eatery.
But according to reports the family-run restaurant that is supposed to be now thriving is now losing £2,500 (€3183 per month) and will probably not last another six months.
The restaurant, originally called the Mayfair, was transformed from what the Michelin-starred chef described as “slop” and “disgusting” to a tasty chicken restaurant called Jack’s Chicken Shack. The place was revamped and the punters were queuing around the corner.
According to the locals, the new-founded popularity lasted for about three weeks. Now, the popularity of the restaurant that is run by a British ex-pat has slowly dwindled down to just a few customers a day. The looped C4 episode on a big screen in the restaurant and a variation of Ramsay’s recommended recipes, is obviously not working anymore for the once bustling establishment.
The coast is still busy at this time of year and the other local restaurants are busy, but according to a local, unimpressed customers have criticized the restaurant with one lady saying: “We thought we’d get food up to the standard of a Gordon Ramsay restaurant but it was nothing like it.”
Continuing: “Service was also not up to scratch – our starter came with the main course and the roast chicken was cold and tasteless.”
Maybe the owner who substituted the 3 star Michelin chef’s chicken recipe in place of his own, because he thought it was tastier, should have a rethink?