Fast food chain Burger King has launched a diet chip with 30% less fat than their standard version in an attempt to win over health-conscious customers.
The chips have been created in a newly-formulated batter that prevents the potato from absorbing as much oil as they fry.
Burger King teamed up with McCain – producer of the family friendly oven chip – to develop the new product which was released months ago in the USA and Canada.
The chips, soon to be available in 1,800 UK outlets and priced from £1.39, are crinkle-cut so that both staff and customers can be sure they have the right product.
Made in the same fryers and cooked for the same length of time, the chips also have a secret ingredient that Burger King insists is effective at cutting calories.
However, critics are warning that the ´Satisfries´, costing around 20p more, are a mere 8 calories less than the Burger King standard chip.
In recent years Burger King has tried to overhaul its image, putting new choices like smoothies and gourmet salads on the menu.
They are following in the footsteps of McDonald´s, who last year released their Egg White Delight yolk-free version alternative to the Egg McMuffin.
The chain, like other fast food outlets, is trying to counter the criticism that they are heavily contributing to increasing obesity rates.