BENIDORM’S nature and animal park Terra Natura is promoting itself in the UK.
The city’s Tourism foundation has launched an agreement to collaborate with British supermarket chain Tesco.
Tesco’s millions of customers will be able to get entrance tickets by accumulating loyalty coupons on the clubcard system earned through shopping.
The initiative will be launched across Tesco’s more than 2,900 supermarkets.
The clubcard’s website received 1.5million visits each week.
Each purchase a customer makes accumulates points that can be saved in order to enjoy holidays, excursions, theatre and cinema tickets, magazines, beauty products and now tickets for Terra Natura Benidorm and Aqua Natura Benidorm.