STORES’ Christmas catalogues are plugging a board game for 12-year-olds based on television chat show, Salvame.
“What famous English film star, nicknamed Kitten, married eight times?” is one question. “Who is known as the women’s bullfighter?” asks another.
The programme, one of many known as “telebasura” (tele-rubbish) focuses and intrudes on the private lives of celebrities and others more renowned for their fame than their talent.
Although the Salvame programme is not recommended for under-18s, it has a devoted following amongst adolescents, particularly girls. “Kids between 8 and 19 like Salvame a lot. Adults see the programme as low-level entertainment but it has an important impact on adolescents,” explained Tomas Andres Tripero, a professor of evolutionary psychology.
Criticising the way that adult entertainment was sold to the young, Tripero called for more EU regulation because programmes like Salvame were educationally worthless.
“Adults are portrayed negatively, in embarrassing situations that undermine respect for authority and the dignity of teachers,” he claimed. Whether or not the game touched on any of Salvame’s more complex themes, it was a “lamentable” programme that failed to develop interests, emotions, inventiveness, memory or anything worthwhile, according to Tripero.
Gustavo Samayoa, president of the FUCI consumers’ group, also criticised the Salvame game: “We advise parents to give children educational of age-appropriate toys, but they should never be linked to violence or brainwash them with “telebasura.”
Culture did not enter the picture, only “anything-goes commercialism,” Samayoa complained.
A team of publicists and psychologists would not have discussed whether the game was a good or a bad thing, but whether children were going to ask for it, he said.