Chinese group takes over Spanish distributor of La Liga matches

Barcelona’s last training session in Spain before heading to Stamford Bridge to play Chelsea Barcelona’s last training session in Spain before heading to Stamford Bridge to play Chelsea @ Barcelona FC Twitter

A CHINESE private equity group Orient Hontai Capital has purchased the majority shareholding in Imagina Media Audiovisual valuing the Spanish Company at €1.9 billion.

The company will still be associated with Mediapro Group a Barcelona based company which owns the rights to the distribution of matches in La Liga, the Copa del Rey and certain European League matches as well as the Italian Serie A and Formula 1 for much of Latin America.

This new relationship means that the ever growing Chinese football market will access to even more Spanish and Italian matches but also should open new avenues for Chinese produced films and TV productions.

Sports fans won’t be too interest in this takeover unless it becomes more expensive or more difficult for them to have immediate access to live matches.

John Smith

Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page.

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest.
0 Characters
Attachments (0 / 3)
Share Your Location

Poll of the Week

Do you agree with Spain’s decision to allow the boat carrying more than 600 migrants to dock in Valencia?

New online edition graphic

Create Spain Alert

Do you want to be the first to receive our latest news from Spain? Subscribe here.