×

Warning

JUser: :_load: Unable to load user with ID: 8860

'The Walking Dead' draws 16.1 million TV viewers

By Tuesday, 15 October 2013 10:00 0

LOS ANGELES (Reuters) - AMC's cult zombie horror series "The Walking Dead" drew its largest audience in the show's history, 16.1 million viewers, for the season premiere on Sunday, the U.S. cable television network said on Monday.

According to Nielsen data provided by AMC, the hour-long season premiere was the top-rated show across all U.S. television programming on Sunday night in the 18-49 demographic, including NBC's NFL "Sunday Night Football" game, which usually draws the largest viewership in the demographic.

Out of the 16.1 million viewers, 10.4 million were in the 18-49 age group most coveted by advertisers. The season three finale of "The Walking Dead" in March attracted a previous high of 12.4 million viewers, with 8.1 million in the 18-49 group.

"The Walking Dead" also went head-to-head against NBC's primetime football game in much of the country, except for the West Coast. The football game between the Dallas Cowboys and Washington Redskins drew a total of 19.7 million viewers.

AMC said more than 5 million users discussed the season four premiere on Facebook and Twitter, and the episode generated more than 1.1 million tweets on Sunday.

"The Walking Dead," based on a comic book series of the same name, follows a sheriff's deputy as he tries to save survivors from flesh-eating zombies in a post-apocalyptic world.

AMC, owned by AMC Networks Inc., has been expanding its audience with stylized shows, such as period advertising drama "Mad Men" which drew a series high of 2.7 million in June this year, and the series finale of gritty drug drama "Breaking Bad," watched by 10.3 million viewers last month.

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
0 Characters
Attachments (0 / 3)
Share Your Location

Poll of the Week

Given the number of incidents involving drunk travellers on planes heading to/from Spain, should an alcohol limit be introduced in airports?

Latest Tweets

Deadline for talks set for the end of #September. #Airportstrikes #aena #Spain https://t.co/ZtN6N4m1Nr
Have you checked your wallets? The prize money has gone up! #Spain #prize https://t.co/DJY9fih700
#Snow in parts of #Spain already! #Snowjoke https://t.co/UeMwhkPSCR
Follow Euro Weekly News on Twitter

Post Gallery

First two days of strike action suspended at Spain’s airports to allow 'space' for talks

‘Positive’ talks between Aena and unions but Spanish airport strikes not called off yet

Police hold Saudi royals at gunpoint in Marbella

Airport strikes in Spain loom as last-ditch talks scheduled

Juana Rivas faces prison despite handing sons over to father

EasyJet hoping new hand luggage in the hold option takes off on its flights

British couple devastated over Axarquia home demolition

How we can help tackle senior isolation

One dead in Malaga road  tunnel car crash