Polestar leaving the nest

By Euro Weekly News Friday, 30 June 2017 16:54 0
NEW XC-60: SUV will showcase Polestar’s performance credentials. NEW XC-60: SUV will showcase Polestar’s performance credentials.

POLESTAR is set to become a stand-alone brand under the wider Volvo umbrella.

The Swedish firm is putting its weight behind the technology as it hopes to create a rival to Mercedes’ AMG or BMW’s M brands.

At present, Polestar is mainly an add-on power pack option for Volvo drivers wanting to crank up the performance levels on their cars.

There are engine optimisation options for certain turbocharged models and a few Polestar dominated limited edition models such as the S60 and V60.

That all changes with the decision to make Polestar a “truly differentiated standalone brand within the Volvo Car Group” in the words of president Hakan Samuelsson.

Polestar will be given ample marketing and engineering freedom to distinguish itself from classic Volvo styles and expectations.

Polestar, in its new incarnation, will specialise in hybrid and electric high-performance vehicles combining serious power with smooth green energy.

Samuelsson envisions a near future where Polestar is a major player in a hugely competitive electric marketplace.

Earlier this month, Volvo announced that some 100,000 cars have now undergone Polestar powertrain enhancements.

In just a few days, the heavily hyped XC- 60 SUV goes on sale and is expected to showcase the latest in Polestar performance technology.

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