Polestar leaving the nest

By Euro Weekly News Friday, 30 June 2017 16:54 0
NEW XC-60: SUV will showcase Polestar’s performance credentials. NEW XC-60: SUV will showcase Polestar’s performance credentials.

POLESTAR is set to become a stand-alone brand under the wider Volvo umbrella.

The Swedish firm is putting its weight behind the technology as it hopes to create a rival to Mercedes’ AMG or BMW’s M brands.

At present, Polestar is mainly an add-on power pack option for Volvo drivers wanting to crank up the performance levels on their cars.

There are engine optimisation options for certain turbocharged models and a few Polestar dominated limited edition models such as the S60 and V60.

That all changes with the decision to make Polestar a “truly differentiated standalone brand within the Volvo Car Group” in the words of president Hakan Samuelsson.

Polestar will be given ample marketing and engineering freedom to distinguish itself from classic Volvo styles and expectations.

Polestar, in its new incarnation, will specialise in hybrid and electric high-performance vehicles combining serious power with smooth green energy.

Samuelsson envisions a near future where Polestar is a major player in a hugely competitive electric marketplace.

Earlier this month, Volvo announced that some 100,000 cars have now undergone Polestar powertrain enhancements.

In just a few days, the heavily hyped XC- 60 SUV goes on sale and is expected to showcase the latest in Polestar performance technology.

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
0 Characters
Attachments (0 / 3)
Share Your Location

Poll of the Week

Have you taken up the Dry January challenge?

New online edition graphic

Trending Now

Latest Tweets

From IFTTT
Almerian PP and Citizens politicians agree budget measures https://t.co/qqg3AIhXsS #EuropeanNews #EuroWeekly https://t.co/4Wa5DJXEOC
RT @LaudeInfo: This afternoon we received a very special visit from John Smith form the @euroweeklynews who interviewed #LaudeSanPedro stud…
From IFTTT
Rafael Nadal surges through to Australian Open last 16 https://t.co/KGt3fFllVi #sport #EuropeanNews https://t.co/H4u5K3FwuI
Follow Euro Weekly News on Twitter

Post Gallery

Legendary Costa del Sol entertainer Bunny Lane dies

SEVERE WEATHER ALERTS: Spain set to be lashed by Storm Bruno

Flu epidemic declared in Spain

‘Significant’ earthquake registered in southern Spain

WATCH: Panto dame sends video message to pals in Spain

MISSING 4-YEAR-OLD GIRL: UK judge pleads for help from Brits in Spain amid concern over safety

Ultralight plane and helicopter collide in Spain

Bunny Lane funeral will 'celebrate the life' of the international cabaret star

British girl plunges to her death from Costa del Sol hotel balcony in Spain