Simple over striking

By Euro Weekly News Tuesday, 15 August 2017 14:00 0

MORE simple and streamlined make-up routines has lead to a slowed growth in colour cosmetics this year.

New research from leading global market intelligence agency Mintel reveals that consumer desire for more simplified make-up routines has resulted in colour lip cosmetics, facial cosmetics and eye cosmetics each growing around two percentage points slower this year compared to last year.

Whilst fewer consumers are looking for bold colours, opting for a more natural look, Mintel research shows that more are looking for cosmetics that also had added skincare benefits.

Of course, age plays a significant role in the benefits consumers look for, reflecting the differing skincare needs of a woman's life stage. Not surprising, female consumers aged 55 and over are most likely to be interested in products with anti-ageing claims (68 per cent compared with 18 per cent of women aged 18-34), while those aged 18-34 are most likely to seek products that treat acne (24 percent compared to 2 per cent of women over 55).

Interest in products that improve the skin's appearance extends to new product innovation as well, as pore-minimising products and colour-correcting palettes garner the strongest appeal from female colour cosmetics users.

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
0 Characters
Attachments (0 / 3)
Share Your Location

Poll of the Week

Given the short notice that many passengers received over flight cancellations, do you think Ryanair handled the situation professionally?

Latest Tweets

#Holidayrental scam firm shut down. #Spain #holidays https://t.co/0mpeCsy25H
Man arrested over #Barcelona #terrorattack links https://t.co/mYxXpFqgvK
RT @euroweeklynews: Given the short notice that many passengers received over flight cancellations, do you think Ryanair handled the situat…
Follow Euro Weekly News on Twitter

Post Gallery

First two days of strike action suspended at Spain’s airports to allow 'space' for talks

Police hold Saudi royals at gunpoint in Marbella

British couple devastated over Axarquia home demolition

Airport strikes in Spain loom as last-ditch talks scheduled

Juana Rivas faces prison despite handing sons over to father

EasyJet hoping new hand luggage in the hold option takes off on its flights

WATCH: Chris Froome increases La Vuelta a España cycle race lead

One dead in Malaga road  tunnel car crash

Costa Blanca lashed by summer storms – and you can blame Dana