Avant-garde techno landmark finishing touch for Benidorm’s remodelled Avenida del Mediterraneo

Avant-garde techno landmark finishing touch for Benidorm's remodelled Avenida del Mediterraneo
BENIDORM’S TECNOHITO: Finishing touch to remodelled Avenida del Mediterraneo Photo credit: Agencia 6 Noticias

BENIDORM’S Tecnohito landmark tower at the top of Avenida del Mediterraneo has reached its finished height of 18 metres.

The 25-ton structure will support led lighting and wraparound multimedia screens to provide residents and visitors with information featuring the municipality’s cultural events, fiestas and celebrations.

When Benidorm town hall announced radical modernisation for the Avenida del Mediterraneo, mayor Toni Perez revealed that this would include “several avant-garde elements” with technology playing a significant part.


The €9 million remodelling plan, later increased to €11 million, began in November 2018. It was to have been finished within 11 months but is nearing completion only now.

The entire project must in any case be entirely finished by the February 28 when the building contractors’ deadline ends, following two extensions that Benidorm town hall agreed in March 2020 and last October.

Linda came to Spain to live when she was 24, just over 52 years ago, and her husband is Spanish. She began writing for English-language local newspapers in the mid-1970s and hasn’t stopped since! She leads a Spanish life, which she believes is vital when conveying the news to English-speaking residents, and along the way she produced two editions of Expand Your Spanish, helping English-speakers to enlarge their knowledge of the language. She was excited to be in at the birth of the Euro Weekly News in 1999 and is still passionately writing for the paper 22 years later.


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