Instagram announces big changes for 2022.
INSTAGRAM CEO Adam Mosseri announces some big changes are coming for 2022.
Mosseri claims they have been working “for months” to bring back a chronological version of the platform – meaning a feed without any algorithms. It is set to return in the first quarter of 2022.
“We want people to have meaningful control over their experience. We have been experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we are working on another option to see posts from people you follow in chronological order,” Instagram head Adam Mosseri said during a hearing before a Senate subcommittee on Wednesday, December 8 – where he was grilled by senators about child safety issues on the app.
Instagram switched to an algorithmic feed in 2016 to drive engagement and cause users to stay longer on the platform, prompting ambiguous attitude to the update. However, the algorithm also includes posts from accounts people do not follow, leading to many users becoming unhappy with the social media platform.
In a post from Instagram Comms on Twitter, the company said: “We want to be clear that we’re creating new options — providing people with more choices so they can decide what works best for them — not switching everyone back to a chronological feed. You can expect more on this early next year!”
One user used the announcement to highlight the amount of “reels” that pop up on Instagram users feeds, a common gripe against the social media platform.
They wrote: “How about you stop jamming reels down my throat and give me my standard feed back?”
How about you stop jamming reels down my throat and give me my standard feed back?
— Dani (she/her) (@DaniLeySays) December 8, 2021
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