Morrisons provoke anger with “non-EU salt and pepper” chicken label

Morrisons provoke anger with “non-EU salt and pepper” chicken label
Morrisons provoke anger with “non-EU salt and pepper” chicken label. Image - Twitter

Supermarket Morrisons has caused anger as customers complain about its labelling of a chicken that contained “non-EU salt and pepper.”

Morrisons supermarket has released a statement after causing anger as customers complained about its labelling of a chicken that contained “non-EU salt and pepper.”

The supermarket’s salt-and-pepper chicken crown has a label featuring a Union Flag on it, stating it is “made from British Chicken” and contains “non-EU salt and pepper.”


Twitter users shared their anger, with one accusing the supermarket chain of “anti-EU hatred.”

In response, Morrisons said the wording was “an error for which we apologise.”

“We are changing the packaging immediately,” its tweet added.

A spokesman for the firm said: “It is adhering to packaging regulations rather than making any political point.”

They have said they will change the packaging and de-emphasise the mention of non-EU salt and pepper, however, packaging laws mean they will have to state it somewhere on the wrapping.

According to government guidance on food labelling, the term “non-EU” has to be used on meat packaging when the full country information is unavailable.

As of October next year, after post-Brexit rule changes, this will be replaced by “non-UK.”

One Twitter user pointed out the irony of Morrisons, which will soon be owned by a US company, displaying British credentials on its labels as the company recently approved a multi-billion pound takeover offer from US private equity group Clayton, Dubilier & Rice (CD&R).

Another Tweeted: “I’ve just had a look at my salt and pepper and it has no country of origin on it. It’s from Aldi…

“Does that mean it’s non-EU or not? Is it safe to put it on an English chicken? Asking for Morrisons…”

A third Tweeted: “In other words, they get their S&P from somewhere further away, creating more impact on the climate.”

Another questioned how useful this information was for shoppers: “Aside from anything else, I’d have thought most normal people want to know where foodstuff IS from, not where it isn’t.”

This comes in the midst of a debate in the food industry about company’s using patriotic images on packaging more and more with trade publication The Grocer claiming it as part of a post-Brexit “culture war.”

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Laura is from a small seaside town in North Wales and has also lived in Liverpool and Manchester, where she studied English Literature and worked in social media and marketing. Laura moved to the city of Zaragoza last August to teach English, but after missing the coast she decided to move to beautiful Nerja to enjoy the sun and sea. Laura has a passion for animals, films, outdoor activities, writing and the environment.


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