More than 100 companies from the Home Cluster will be represented at Supersalone and Milan Design Week from September 5 to 10 in Milan, and at Maison & Objet from September 9- 13 in Paris.
Craftmanship, a value that is part of the MADE IN PORTUGAL naturally campaign, is the highlight of the Portuguese presence at these events.
Given the gradual resumption of international activities and events, Portuguese business associations and AICEP are committed to a joint effort to strengthen the global promotion of Portuguese companies. A set of parallel initiatives will take place to promote and publicise the excellence of Portuguese goods.
“The ‘handicraft’ concept brings us to the authenticity where a craft skill assumes its peak, a characteristic often present in the creation of value in the Portuguese product and which allows for the creation of trusting and lasting relationships based on differentiation, exclusivity, guaranteeing cultural sustainability through the preservation of traditional techniques. A phenomenon that justifies the success of some of the Portuguese industries that stand out for their quality and ability to surprise the international market, with pieces and environments designed with design and creativity and, at the same time, based on the art of manufacturing,” said Luis Castro Henriques, CEO of AICEP.
The iSaloni, this year renamed Supersalone, is known as the world’s most important event of this industry and the international showcase of creativity. Every year, more than 370,000 participants from 188 countries on average put the Italian city on the world’s radar, attracting a wide professional audience that includes buyers, designers, decorators, architects, and the media.
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