A trendy American chewing gum company is to set up shop in Portugal after being inspired big waves and Portugal’s surfer culture.
Liquid CORE Gum Company has announced that it will develop a new European production facility and headquarters near Vila de Rei, an historic and picturesque municipality in Portugal.
In June, Liquid CORE closed on two parcels of land and plans to break ground by the end of year. Liquid CORE began the search for an ideal European location two years ago and settled on Portugal in part because of the profound impression that the waves at Nazare have been making on people around the world.
“We were considering several European countries when we started this process,” said Liquid CORE Founder Troy Widgery.
“Prior to a trip to Portugal in 2019 I saw a video of a surfer riding a 70-foot wave at Nazare. I realized there was nothing quite like those waves and wanted to connect the unique Liquid CORE delivery system in our gums to this iconic liquid force of nature, and the decision was made,” he continued.
“From the start, everyone in Portugal believed in our goals and our Team. Presidente Aires and the Vila de Rei Team have been incredible, and this location with its forests and waterfalls will make visiting Liquid CORE Portugal a priority for our Global Partners from Europe and around the world,” he added.
Liquid CORE recently received approval for a grant from Portugal 2020 to cover a portion of the project costs, including technology, infrastructure, and machinery.
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