Orihuela in China

Orihuela in Shanghai
SHANGHAI EXPO: Orihuela firms are making sales there Photo credit: Orihuela City hall

TWO Orihuela companies made their first sales at the 10th China Flower Expo in Shanghai a week after it opened.

The Expo continues until July 2 with 180 outdoor exhibition zones and 64 indoor areas at the expo park in the city’s Chongming District.

Amongst them is the Orihuela Pavilion whose presence at the Expo has already borne fruit for the Altos de Orihuela bodega and Vega Scorza.


The Altos de Orihuela wines, a blend of Syrah and Monastrell grapes, are produced on the slopes of Peña Gorda in northern Orihuela.

Vega Scorza market a lemon-based aperitif made from extracts of organic Vega Baja lemons and their leaves.

The deals were made thanks to the cross-border Taobao Europe platform that enables Chinese purchasers to acquire foreign products without having to go through a complex import system involving permits, registrations, taxes and customs duties.

This system means that small and medium-sized companies are able to make business-to-consumer sales, entering the Chinese market with a minimum of stress.

“The purpose of Orihuela’s presence in Shanghai is to enable our agri-food companies to forge links with the Asian giant,” said Victor Valverde, city hall councillor for Agriculture.

“And like these first two companies, others are currently closing deals,” he added.

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