AN important meeting has been held in s’Arenal to try to help the relaunch of the tourist industry in the area.
The President of the Consell de Mallorca, Catalina Cladera, and the Minister of Tourism and Sports, Andreu Serra, have travelled to s’Arenal to meet with the Mayor of Llucmajor, Éric Jareño, and the Councillor for Tourism, Ginés Sáez.
They wanted to deal with issues related to the tourist promotion of the municipality and also took the opportunity to speak to some 20 representatives of the local hotel sector
The Fundació Mallorca Turisme has approved an action plan to strengthen the Mallorca brand in the main markets, which includes coordination with the sector, with the intention of promoting Mallorca as a safe, sustainable destination.
In addition, the Insular Direction of Tourism will invite applications for subsidies from Mallorcan Councils with €450,000 available to assist in the production of a strategic plan of tourism; create smart destinations with the help of ICT tools and website, tourist app or social networks and strengthen the public WiFi network in the most visited tourist areas.