TENERIFE hopes to create tourism innovation network using European funds.
As part of the Odisea project that the Cabildo de Tenerife has submitted to European Union (EU), the island hopes to gain funding to help companies become digitised. The aim is for a minimum of 60 tourism companies to benefit from the project.
The network hopes to support companies that have been severely affected by the Coronavirus pandemic that continues to rage across the world. The project is mainly aimed at the Canary Islands and but will also support other EU countries and coastal tourist areas.
According to the Cabildo the program will be dedicated to new innovations in tourism that will form part of the marketing strategy for the islands. It will also promote good leadership practices and the budget is expected to be 1 million euros.
Liskel Álvarez, the Councillor for External Action of the Cabildo spoke about the project strategy and explained that it hopes to improve innovation in the islands tourism sector. It also hopes to achieve the same in other European regions.
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