More than just window dressing in Benidorm

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More than just window dressing in Benidorm
BENIDORM AWAITS: Initiative to promote local businesses and the resort Photo credit: Benidorm town hall

MORE than 3,000 local establishments are taking part in the BenidormTeEspera (Benidorm Awaits You) initiative.

The town hall scheme, introduced to boost local commerce, will pay €500 to shops, bars, restaurants, cafeterias and passenger transport firms decorating their windows or vehicles with St Valentine’s Day or San Jose (March 19) themes and the BenidormTeEspera slogan.

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There is also a €3,000 for the best decoration, with €2,000 and €1,000 for the runners-up.

Participants should also upload photos of their decorated business or vehicle to their social media pages, verifying the presence of the BenidormTeEspera slogan, while incorporating the #BenidormTeEspera and #Benidorm hashtags and tagging Ayuntamiento de Benidorm before March 22.



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Linda Hall
Linda came to Spain to live when she was 24, just over 52 years ago, and her husband is Spanish. She began writing for English-language local newspapers in the mid-1970s and hasn’t stopped since! She leads a Spanish life, which she believes is vital when conveying the news to English-speaking residents, and along the way she produced two editions of Expand Your Spanish, helping English-speakers to enlarge their knowledge of the language. She was excited to be in at the birth of the Euro Weekly News in 1999 and is still passionately writing for the paper 22 years later.

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