Influential car photographers shoot stunning Lotus Evija photos

INFLUENTIAL car photographers shoot some stunning Lotus Evija photos after the British brand invited various influencers to the Duke of London car showroom.

Lotus invited the influential car photographers, and some social media stars from the car industry, to shoot its new electric hypercar, the firm’s first, and has shared a gallery of photographs.

The British performance car brand invited them to the car showroom, which sits in a converted 1930s soap factory in West London, to take photos of the new Evija, which promises an astonishing 2,000bhp.

The shoot was commissioned to celebrate its overall victory in the Automotive Transportation category of the 2020 Muse Global Design Awards and each photographer was given one hour with the car after being invited to make the surrounding areas represent their own unique style.

Photographer Alex Carmichael said: “A huge thanks to Lotus for giving me the opportunity to spend time with the Evija. It’s not every day you get the chance to photograph the next generation of electric hypercars. I hope my photos do the car justice, and I’m looking forward to the next steps in its development before seeing them on the streets.”

Russell Carr, director of design at Lotus, said he was hugely impressed with the unique and creative ways in which the photographers shot the car. “When you have spent thousands of hours looking something from every angle – as I have with the Evija – it’s fascinating to see how talented and creative people choose to photograph it when they’re seeing it for the first time.

“There is some amazing work in this collection and the design of the car really shines through.”

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