SAMSUNG could launch its flagship phone early to grab Huawei’s market share and fend off competition from Apple.
The Samsung Galaxy S smartphones may be in stores more than a month earlier than expected as the company looks to beat its competition, according to Reuters sources.
Samsung is preparing to launch its new Galaxy S21 as early as late January next year, whereas it previously launched its flagship S20 phone in early March this year, with Huawei Technologies suffering from US restrictions after its supplies of chips used in smartphones and telecom equipment having been cut off.
Samsung, which lost its No.1 position to Huawei in the second quarter, regained the crown in the third thanks in part to the U.S. restrictions on Huawei, although it now faces intensifying competition from Chinese rivals like Xiaomi and Oppo.
Both Xiaomi and Oppo are expected to take advantage of Huawei’s struggle to retain market share with Apple also launching its iPhone series in October, about a month later than usual, to step up smartphone competition.
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