THE new boss of the BBC issues social media rules for his staff as he tries to crack down on its outspoken stars.
Tim Davie, the BBC’s new director-general, has published a tough set of social media rules to stop news presenters, senior staff, and everyone in between from embarrassing the company with their social media use.
Tim Davie said presenters and journalists also risked their impartiality while earning large sums of money in lucrative outside work.
New training for staff will also be offered following the announcement that was made by Mr. Davie on Thursday, October 29.
HERE IS A LIST OF THE TEN DO’S & DON’TS:
- Always treat others with respect, even in the face of abuse
- Assume anything you say or post will be viewed critically
- If you know you’ve got something wrong, correct it quickly and openly
- Remember that your personal brand on social media is always secondary to your responsibility to the BBC
- Respect the confidentiality of internal meetings and discussion
- Think about what your likes, shares, retweets, use of hashtags and who you follow say about you
- Be open to, seek, and respect the widest range of opinion and reflect it
- Use separate posts on public issues rather than join threads started by others
- Be careful with rebuttals – they can feed conflict
- Think how to signal that a post is a professional judgement, not a personal opinion
- Do not be drawn into ill-tempered exchanges, or exchanges that will reflect badly on you, or the BBC
- Do not post when your judgement may be impaired
- Never use your BBC status to seek personal gain or pursue personal campaigns
- Do not reveal how you vote or express support for any political party
- Do not offer judgements beyond your specialism
- Do not support campaigns no matter how apparently worthy the cause
- Do not post anything that couldn’t be said on-air or on BBC platforms
- Do not break news on a personal account
- Do not link to anything you haven’t read fully
- Do not be seduced by the informality of tone and language on social media
Do you agree with the new rules? What would you like to see added or taken away?
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