‘Very nice!’ Kazakhstan adopts Borat’s catchphrase in new tourism campaign

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'Very nice!' Kazakhstan adopts Borat's catchphrase in tourism campaign
CREDIT: Twitter

‘VERY NICE!’ Kazakhstan adopts Borat’s catchphrase in a new tourism campaign, finally embracing the character they once banned.

Having banned the original film in 2006, and threatening to sue Sacha Baron Cohen for his depiction of Kazakhstan as misogynistic, homophobic, and anti-Semitic, Kazakhstan’s tourism board have made a very nice decision to boost tourism amidst the coronavirus pandemic.

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Borat’s new film “Borat Subsequent Moviefilm” and the ‘very nice’ catchphrase has now been adopted by the country’s new tourism campaign as it looks to show off what ‘the real’ Kazakhstan has to offer.

Kairat Sadvakassov, deputy chairman of Kazakh Tourism, said in a statement: “Kazakhstan’s nature is very nice. Its food is very nice. And its people, despite Borat’s jokes to the contrary, are some of the nicest in the world.

“We would like everyone to come experience Kazakhstan for themselves by visiting our country in 2021 and beyond, so that they can see that Borat’s homeland is nicer than they may have heard.”


Cohen said in an email to the newspaper: “This is a comedy, and the Kazakhstan in the film has nothing to do with the real country.

“I chose Kazakhstan because it was a place that almost nobody in the US knew anything about, which allowed us to create a wild, comedic, fake world.

“The real Kazakhstan is a beautiful country with a modern, proud society – the opposite of Borat’s version.”



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