Instagram endorsements must say if they have been paid for

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Beware hidden advertising in social media
Beware hidden advertising in social media Credit: Lewis Ogden Twitter

INFLUENCERS have become hugely successful on Instagram with literally millions of followers earning them large amounts of money when they click on links for clothing etc but this could soon change in the UK at least.

The Competition and Markets Authority (CMA) has been investigating the organisation which is operated by Facebook Ireland and effectively accused it of allowing hidden advertising which is not clear to the consumer.

UK law makes it illegal for users to endorse products or companies without signposting that they have been paid or been given free gifts to do so.

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For the future there will have to be a clear labelling when anyone has been paid to endorse a product and without that they will not be able to post their message.

Married to Ophelia in Gibraltar in 1978, John has spent much of his life travelling on security print and minting business and visited every continent except Antarctica.

Having retired several years ago, the couple moved to their house in Estepona and John became a regular news writer for the EWN Media Group taking particular interest in Finance, Gibraltar and Costa del Sol Social Scene.

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