Altea increasingly popular for day visits

THE number of people who visited Altea without spending the night there increased by 70 per cent in August.
According to market research company Kido Dinamics, a survey for the professional tourism sector website Hosteltur revealed that Altea had 239,539 non-staying visitors in August, compared with 141,104 in 2019.
Altea’s increase was proportionally greater than any other Spanish municipality’s, revealed Tourism councillor Xelo Gonzalez.
“Kido Dinamics accessed this information via mobile telephone masts,” Gonzalez explained.
“We knew what countries they came from, where they spent the night, the streets they walked along, the places they visited and how long they were here,” she added.
“All of this information gave a more precise picture regarding what was going in our area,” Gonzalez said, while stressing that the data obtained from the phone masts was anonymous.
Users’ personal details, telephone numbers and addresses were not accessed, she explained, as their activities were tracked only at network level.
“Bearing in mind the situation produced by the pandemic, this singles out Altea as a safe destination whose qualities are attracting a growing number of people,” the councillor said.