Aldi announces home delivery and click and collect service

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ALDI announces a home delivery and click and collect service to compete with supermarket giants, Tesco and Asda.

Now Aldi’s dipping its toe into the online food market, trialling several new concepts, including a rapid delivery service and a click and collect service, which is a total game-changer for financially savvy shoppers.

“It’s been an extraordinary six months, like nothing I’ve ever known in grocery,” says Aldi’s UK chief executive Giles Hurley.

“The business performance has been very, very solid… but we also recognise customer habits are changing and that we need to evolve our business to meet the new demands and we’re actively doing that.”

Aldi’s boss now wants to redefine discount retailing. The click and collect trial will soon expand to 15 stores.

“I’m very, very confident that this is a model that we can scale successfully,” he says.

“We have a unique model, a set of efficiency principles unrivalled in the market, and that it is my firm belief that we can apply those principles to picking and packing stock in a very efficient way for customers… I’m very excited about it.”

All this would have been unthinkable for Aldi a year ago. The business has just posted its annual results for the year ending December 2019 showing an 8% increase in sales to £12.3bn as well as a 49% rise in pre-tax profits compared with the previous 12 months.

But the COVID-19 pandemic has made things a little more difficult.

Aldi has missed out on the extra purchasing by consumers during the pandemic, he says, especially with people shopping locally and online.

“Shoppers were also doing fewer but bigger shopping trips so with the smaller stores the discounters have, they lost out a bit on that which isn’t a position they’ve been in before.”

Aldi insists it’s more than holding its own and that shoppers are switching from the big four grocers to its stores.

“85% of customers still shop inside supermarkets and that still means huge opportunities for us to grow our business,” insists Mr Hurley.

And he says despite the dramatic changes in the grocery market, there’s no reining back on store expansion. Aldi is still planning to add another 100 stores over the next two years, creating another 4,000 jobs in 2021. With the news that Aldi announces home delivery and click and collect service, we imagine this will also create more jobs too.

“We’re investing £1.3bn over this year and next, our biggest ever investment in Britain in over 30 years, expanding our business and that is testament to the confidence we have in our future here,” he says.

Aldi insists it will win this battle: “We won’t be beaten on price. We know the most important thing for our customers is value for money and this is why we’ve made it our mission to keep our prices the lowest in Britain.”

As for reports about panic buying, Mr Hurley says there has been a bit of an uptick for certain items like toilet roll and pasta. However, he insists it’s nothing like what the industry experienced in March and that availability is still “really good”.

There are no plans to re-introduce restrictions although it remains under review. He’s already written to customers urging them to only buy what they need.

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Published by
Charlie Loran

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