AS sponsors of Helsinki Pride, Burger King released a poster showing their mascot in an amorous clinch kissing McDonald’s Ronald McDonald. Their heads are combined within a heart shape together with the message “Love Conquers All” and a rainbow flag.
This was a light hearted way of promoting the burger chain across Finland but also suggesting that whilst you can be competitors you can also be friends.
“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor.
“But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, said Burger King Finland’s brand manager Kaisa Kasila.
Some thought that this may have gone a bit too far but the promotion was backed by many and there appears to have been no complaints from McDonald’s.