Idyllic Villajoyosa setting for fashion shoot
ABEL & LULA, children’s clothing label, chose La Vila’s El Paraiso beach as the setting for its latest publicity campaign.
The Abel and Lula label belongs to the Malaga-based Mayoral group, whose reasonably-priced models have frequently been chosen by the Duchess of Cambridge for her children George, Charlotte and Louis.
The publicity agency’s team took 12 photographs and shot a video of five girls aged between four and seven years of age.
Speaking afterwards, Villajoyosa’s Tourism councillor Marta Selles thanked the Abel and Lula label for choosing a local beach. “Promotions like these benefit us all,” she said.