Idyllic Villajoyosa setting for children’s fashions

Caption: EL PARAISO: Villajoyosa chosen by children’s clothing brand Photo credit: Villajoyosa town hall

Idyllic Villajoyosa setting for fashion shoot

ABEL & LULA, children’s clothing label, chose La Vila’s El Paraiso beach as the setting for its latest publicity campaign.

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The Abel and Lula label belongs to the Malaga-based Mayoral group, whose reasonably-priced models have frequently been chosen by the Duchess of Cambridge for her children George, Charlotte and Louis.

The publicity agency’s team took 12 photographs and shot a video of five girls aged between four and seven years of age.

Speaking afterwards, Villajoyosa’s Tourism councillor Marta Selles thanked the Abel and Lula label for choosing a local beach.  “Promotions like these benefit us all,” she said.


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