Santa Pola – a safe summer destination

HOLIDAY DESTINATION: Santa Pola has launched a summer campaign to attract national tourists. CREDIT: Flickr

Santa Pola’s Tourism Council has launched a promotional campaign to attract national tourists to the beautiful fishing and tourist municipality on the Costa Blanca.

The “Santa Pola Te Espera” campaign joins others carried out this year: #SantaPolaTeCuida, highlighting the safety and hygiene of the establishments, and #SantaPolaTeLoLleva, to promote take away and delivery as “formulas for gastronomic diversification”.

#SantaPolaTeEspera will initially seek to attract tourists from the province of Alicante, Murcia and other areas around Santa Pola, while a second phase will be geared towards the rest of Valencia, and inland areas such as Albacete, Madrid and Castilla La Mancha.

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Mostly online, the campaign consists of several experiential videos and different posters and banners that will be publicised on different social networks and channels, giving a taste of the charms of Santa Pola including: gastronomy on the Peix, water sports, monuments, birdwatching and beautiful sunsets.

“The aim of this campaign is to reinforce our destination as a place where you can spend a pleasant and safe holiday, to encourage tourists and visitors to come to Santa Pola, and of course we are waiting for you with open arms.” said a spokesperson for the tourist board, adding: “The slogan #SantaPolaTeEspera will be maintained throughout the year as a symbol of hope that the new reality will allow us to enjoy all the good things Santa Pola has to offer.”


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