Santa Pola’s Tourism Council has launched a promotional campaign to attract national tourists to the beautiful fishing and tourist municipality on the Costa Blanca.
The “Santa Pola Te Espera” campaign joins others carried out this year: #SantaPolaTeCuida, highlighting the safety and hygiene of the establishments, and #SantaPolaTeLoLleva, to promote take away and delivery as “formulas for gastronomic diversification”.
#SantaPolaTeEspera will initially seek to attract tourists from the province of Alicante, Murcia and other areas around Santa Pola, while a second phase will be geared towards the rest of Valencia, and inland areas such as Albacete, Madrid and Castilla La Mancha.
Mostly online, the campaign consists of several experiential videos and different posters and banners that will be publicised on different social networks and channels, giving a taste of the charms of Santa Pola including: gastronomy on the Peix, water sports, monuments, birdwatching and beautiful sunsets.
“The aim of this campaign is to reinforce our destination as a place where you can spend a pleasant and safe holiday, to encourage tourists and visitors to come to Santa Pola, and of course we are waiting for you with open arms.” said a spokesperson for the tourist board, adding: “The slogan #SantaPolaTeEspera will be maintained throughout the year as a symbol of hope that the new reality will allow us to enjoy all the good things Santa Pola has to offer.”