Milan Fashion Week this year will be almost entirely digital, with runway shows live-streamed and just two physical shows.
Tuesday saw the Fashion Week get started with two live shows, one from Dolce & Gabbana, in a bid to send a message of “positivity”.
This year’s unusual Fashion Week will showcase Men’s Spring/Summer 2021 collections and men’s and women’s pre-collections from 37 different brands. The two in-person shows will feature Dolce & Gabbana and Etro.
In a statement, Etro wrote, “We decided to present the collections with a physical fashion show to give a strong positive message, fundamental at this time for the fashion system and the city of Milan.”
Alongside the digitised runway shows, there will be backstage sessions and interviews with designers.