THE elite of Spanish film, sport, science, business and gastronomy have been captured on video raving about the country in a bid to attract visitors and investment in the wake of the corona virus pandemic.
Tennis star Rafa Nadal, racing driver Fernando Alonso, World Cup winner Andrés Iniesta, Olympic badminton champion Carolina Marin, Santander boss Ana Botin and award-winning film producer Isabel Coixet are just a few of the names recruited by Global Spain to showcase all the great things Spain has to offer and put the COVID-19 crisis in the shadows.
Global Spain officially launched the ‘Spain for Sure’ campaign at the Prado Museum in Madrid last Thursday and have now released this official star-studded promotional video. It aims to show that Spain is safe, an amazing place to visit for tourists, somewhere businesses can invest and is a country that can be trusted.
At the launch, King Felipe said: “The campaign is much more than an advertisement. It is an expression of the energy and strength of our country. Spain, like many other countries, has suffered an unexpected and cruel blow, but has managed to face it with the best values that characterise our society, admirably demonstrated in these weeks by health professionals and many others in countless areas: commitment, dedication, generosity…”